For the past twenty years, the WRCC FBLA chapter has operated a Personalized Letter from Santa sales campaign. Members make order forms available at local businesses that support FBLA and their endeavors. Once order forms are received by Santa’s FBLA elves, the members go into production preparing each personalized letter then finalizing the process by signing, folding, sprinkling snow, sealing, and finally placing stickers and stamps on each letter to be mailed. Each letter is placed in a hand-decorated envelope, calligraphied with the recipient’s name and address.
Students prepare a radio ad to promote the project, and Tim Johnson at WTSA FM graciously offers his time and expertise to record, edit and air the community promo. Brattleboro Savings and Loan and River Valley Credit Union make generous donations to offset the expenses and help support for this student-run project. Box ads appear in the Brattleboro Reformer, print promotions are also submitted to the Letter to the Editor and Community Calendar.
FBLA’s Personalized Letters from Santa sales campaign teaches students marketing, communication, production, and financial skills. For two to three weeks, students focus on this project that is loved and supported by our community. Letters are sent all over the country to people of all ages–infants, school-aged children and many adults. This year, we even sent letters to a few special dogs.
The feedback on the project is priceless. Proceeds from the project are used to offset each student’s cost of attending the FBLA State Conference in the spring. Students attend the conference to compete against other members in the state in a variety of business topics.
Thank you to all our supporting customers and local businesses that continually show their support of FBLA projects and the development of our memberships’ business skills.